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The film starts with documentary-style flashbacks showing Mishas rise to a powerful marketing executive. Now in Moscow 2017, Misha is a powerful marketing executive working to spread Western brands, and like the businesses he works for nothing will stop him in his greed, until the imprisonment and death of an overweight girl undergoing extensive plastic surgery to become skinny. Following a vision in which Misha sacrifices a heifer to God, he begins to receive strange visions depicting the brands control over people. He returns to work and guided by these visions, Misha attempts to stop the growth of the brands in post-Communist Russia by encouraging the brand to attack each other in their advertising campaigns. There is some debate whether Misha believes that the worship of global brands is Idolatry and his visions depicting the brands are controlling people causing them to sin, or whether his belief is that monopoly is evil and his intention is to create a Western style free-market economy.
Ed Stoppard
Misha
Leelee Sobieski
Abby
Jeffrey Tambor
Bob
Ingeborga Dapkunaite
Guru's Associate Dupcek
Max von Sydow
Marketing Guru
Mariya Ignatova
Master of Ceremony
Roman Petrenko
Fast Food Executive #1
Anastasiya Nefedova
Fast Food Executive #2
Nick Harvey
Fast Food Executive #3
John Laskowski
Fast Food Executive #4
Douglas A. Reno
Fast Food Executive #5
Gary Brierley
Fast Food Executive #6
Andrey Kaykov
Pavel
Viktoriya Popova
Screaming Woman
Jamie Bradshaw
Mr. Johnson
Viktor Verzhbitskiy
Yuri Nikolaevich
Valeriya Kogan
Russian Band Piano
Alina Maslennikova
Russian Band Violin
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