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Innocent rodeo cowboy Bo falls in love with cafe singer Cherie in Phoenix. She tries to run away to Los Angeles but he finds her and forces her to board the bus to his home in Montana. When the bus stops at Graces Diner the passengers learn that the road ahead is blocked. By now everyone knows of the kidnapping, but Bo is determined to have Cherie.
Twenty-one year old Beauregard Decker, who owns his own ranch in Timber Hill, Montana, and his friend, Virgil Blessing, who is like a father to him, are heading to Phoenix, Arizona by bus for Beau to take part in the Phoenix World Rodeo Championship. As Beau has had no experience with women being isolated on the ranch, this trip only being the second time in his life that he has stepped foot off the ranch, Virgil believes this trip may be a good time for Beau to start thinking about women with the eventual goal of finding a wife. Virgils idea of such a wife for Beau is a girl like Elma Duckworth, a young next-door type who boards the bus at Graces Diner in southern Utah. But Beau, who wants to marry an "angel" and will know that angel when he sees her, immediately believes that that woman is Chérie, the performer at the Blue Dragon Café in Phoenix, she who also hustles for drinks from the customers on her boss directive. Chérie, from River Gulch, Arkansas, decided to hit the road with no goal or destination in mind, and along the way figured her destiny was to be a Hollywood star. Beyond her beauty, Chérie is talentless and uneducated, even to the ways of the world, even though her outward appearance makes her look experienced. She has often been taken advantage of. Socially unaware and direct Beau, who figures he has no time to court, does whatever he needs to to get Chérie to go with him back to Montana as his wife after the rodeo has concluded, wanting to look experienced with women in the process. He ends up being single-minded in his pursuit of her. Despite being physically attracted to him, Chérie may have other things on her mind than marriage to a bully of a Montana cowboy.
Marilyn Monroe
Chérie
Don Murray
Beauregard 'Bo' Decker
Arthur O'Connell
Virgil Blessing
Betty Field
Grace
Eileen Heckart
Vera
Robert Bray
Carl
Hope Lange
Elma Duckworth
Hans Conried
Life Magazine Photographer
Max Showalter
Life Magazine Reporter
Arizona State University Sun Devil Marching Band
Themselves
Linda Brace
Evelyn
Mary Carroll
Cashier
J.M. Dunlap
Orville
Ed Fury
Cowboy in Saloon
Buddy Heaton
Clown
Fay L. Ivor
Rodeo Usher
Richard Culvert Johnson
Messenger
Terry Kelman
Gerald
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