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In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
Howard Phillips
Self - Gamemaster, Nintendo of America
Shinobu Toyoda
Self - Executive VP, Sega of America
Paul Rioux
Self - Executive VP, Sega of America
Tom Kalinske
Self - President & CEO, Sega of America
Bill White
Self - Director of Marketing, Nintendo of America; VP of Marketing, Sega of America
Randy Peretzman
Self - VP of Sales, Nintendo of America
Gail Tilden
Self - Editor-in-Chief, Nintendo Power
Peter Main
Self - SVP of Marketing, Nintendo of America
Al Nilsen
Self - Director of Marketing, Sega of America
Ellen Beth Van Buskirk
Self
Steve Race
Self - Marketing, Sega of America; President, Sony Computer Entertainment of America
Jeff Goodby
Self - Goodby, Silverstein and Partners
George Harrison
Self - Nintendo's Senior Vice President of Marketing and Corporate Communications
Betsy Aaron
Self
Robert Abrams
Self
Bruce Apar
Self
Minoru Arakawa
Self
Ralph H. Baer
Self
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