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Charlie Price grew up with his father in the family shoe business, but he never thought hed take his fathers place. But his fathers untimely death places him exactly there, where he learns that Price and Sons Shoes is failing. While in despair at his failed attempts to save the business, Charlie has a chance encounter with flamboyant drag queen cabaret singer Lola. Her complaints about the inadequate footwear for her work, combined with the suggestion of one of Charlies ex-employees, Lauren, lead to a bid to save the business by making mens fetish footwear. Charlie convinces Lola to be their footwear designer and the transition begins. Now this disparate lot must struggle with this unorthodox idea while dealing with the prejudice of the staff, Lolas discomfort in the small town, and the selfish manipulation of Charles greedy fiancee, who cannot see the greater good in Charlies dream.
Price and Sons, located in Northampton, is a fourth-generation owned-and-operated family business specializing in quality shoes for men. The heir apparent to the company, Charlie Price, doesnt plan to take over the company; he wants to move to London with his fiancée, Nicola Marsden. Both want to flee as far away from the company and Northamptons close-mindedness as possible. But Charlies plan changes when his father Harold, the companys current president, suddenly dies. Dealing with immediate company issues, Charlie learns that the primary contract on which the company had been working has long expired--something that Harold hid from everyone--meaning that there is no work and little prospect for work with their current line of shoes. Under the circumstances, Charlie thinks his only option is to lay off several employees. Instead, Nicola wants him to sell the business; she even finds a buyer: a property developer who wants to convert the factory into upscale condos. But one of Charlies about-to-be-laid-off employees, a young woman named Lauren, believes that either option would be Charlie taking the easy way out and not looking out for the interests of the companys loyal, hardworking employees. She suggests that he change the business model and create another line of shoes in a niche market. Upon a chance meeting with a huge drag queen named Lola, Charlie comes up with the idea of specializing in fashionable womens boots made for the general heft of drag queens. There are many obstacles to converting the business to this new model, including meshing fashionable design with the required functionality of the boots, and having a relatively conservative town, business, and employees into supporting this change, especially with their target market being "unfamiliar" people like Lola. With Lolas assistance, these changes are both advanced and hindered. Charlie believes that to make the company truly successful in this new model, he must show the boots during the Milan fashion season using the target market, drag queens, as the models. Showing in Milan takes money, which Charlie lacks. But more importantly, Charlie must overcome some internal issues to be successful in this venture.
Chiwetel Ejiofor
Lola
Joel Edgerton
Charlie
Sarah-Jane Potts
Lauren
Jemima Rooper
Nicola
Nick Frost
Don
Linda Bassett
Melanie
Robert Pugh
Harold Price
Ewan Hooper
George
Stephen Marcus
Big Mike
Mona Hammond
Pat
Kellie Bright
Jeannie
Joanna Scanlan
Trish
Geoffrey Streatfeild
Richard Bailey
Leo Bill
Harry Sampson
Gwenllian Davies
Mrs. Cobb
Sebastian Hurst-Palmer
Young Charlie
Courtney N. Phillip
Young Lola
Ilario Bisi-Pedro
Lola's Dad
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