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A profile of Silicon Valley based Upside Foods (formally Memphis Meats), which grows meat from meat cells, and the emerging clean meat industry is profiled. From a product perspective, the task for the company is to make something that resembles what consumers know meat to be, get away from the possible perception that what it is is akin to "Frankenmeat" (i.e. that it is not "real" meat) and sold at what is comparable to conventionally raised meat from animals, the several hundreds of thousands of dollars per pound of product cost in 2016 which may partly be rectified by scale of production. The social goals of the company include increased animal welfare in not having animals killed for human consumption, environmental protection and addressing issues around climate change as mass animal farming can be damaging in both respects, and increasing food security and meeting demand as the desire to consume meat globally is only increasing. The process to obtain investors in this unproven market is shown. And the views of traditional meat producers and the government, who must ultimately set the regulatory framework for this, a product that does not yet exist on the commercial market, are also presented. Within this profile is that of , the company co-founder and CEO, a former cardiologist with the Mayo Clinic in Minneapolis, that individual profile which includes his motivation to move from a stable career to this high risk one.
Jane Goodall
Narrator
Mrunalini Parvataneni
Self - Uma's Wife
Michaela Walker
Self - Research Engineer, Process Development, Memphis Meats
Sonny Perdue
Self - Secretary of Agriculture, USDA
Heidi Roizen
Self - Venture Capitalist, Draper Fisher Jurvetson
Uma Valeti
Self - Co-Founder & Chief Executive Officer, Memphis Meats
Morgan Rease
Self - Formulations Scientist, Memphis Meats
Josh Tetrick
Self - Co-Founder & CEO, Just
Erin Brodwin
Self - Reporter
Jack Bobo
Self - Senior Vice President, Intrexon
Paul Shapiro
Self - Author, 'Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World'
Scott Gottlieb
Self - FDA Commissioner
Jessica Almy
Self - Director of Policy, The Good Food Institute
Michael Selden
Self - Co-Founder & CEO, Finless Foods
K.C. Carswell
Self - Vice President, Process Development, Memphis Meats
Steve Myrick
Self - Vice President, Operations, Memphis Meats
Bruce Friedrich
Self - Co-Founder & Executive Director, The Good Food Institute
Lia Biondo
Self - Director of Policy & Outreach, US Cattlemen's Association
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