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Ashley goes to her new college while getting over the death of her mother. She meets some new people there including Binder (Shane Dawson) while at a party and she learns about an urban legend of an online killer that has the nickname "Smiley" who can only be seen on the web and he apparently kills people after they type in "I did it for the lulz" three times. Soon after going to the party Ashley and her flatmate Proxy go online to test it out, with horrific results. She becomes paranoid and she starts to think she sees Smiley all over the place and feels that he may be chasing her, but how can that be if he is not real? Have they somehow released him from the internet?
The nerd Ashley moves to the apartment of Proxy near the campus of her college. On the arrival, Proxy invites Ashley to smoke pot and to go to a party, where she meets students with nicknames. Further she learns about an urban legend of the serial-killer Smiley, who comes through the Internet and kills persons that write three times "I did it for the lulz". Soon Ashley witnesses a murder in her monitor and that event triggers paranoia in Ashley that is bipolar. She believes that Smiley is hunting her down but nobody believes in her. Is Ashley mentally disturbed?
Caitlin Gerard
Ashley
Melanie Papalia
Proxy
Shane Dawson
Binder
Andrew James Allen
Zane
Liza Weil
Dr. Jenkins
Roger Bart
Professor Clayton
Keith David
Diamond
Toby Turner
Mark
Michael Traynor
Smiley
Jana Winternitz
Maria
Nikki Limo
Stacy
Steve Greene
Crash
Richard Ryan
Kells
DeStorm Power
Decepticon
Jason Horton
Flasher
Billy St. John
Dad
Patrick O'Sullivan
Cooper
Tiger Darrien Blue Skylar
Mary
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