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The chief spokesperson and lobbyist Nick Naylor is the Vice President of the Academy of Tobacco Studies. He is talented in speaking and spins arguments to defend the cigarette industry in the most difficult situations. His best friends are Polly Bailey that works in the Moderation Council in alcohol business, and Bobby Jay Bliss of the gun business own advisory group SAFETY. They frequently meet each other in a bar and they self-title the M.O.D. Squad, a.k.a. Merchants of Death, disputing which industry has killed more people. Nicks greatest enemy is Vermonts Senator Ortolan Finistirre, who defends in the Senate the use of a skull and crossbones on cigarette packs. Nicks son Joey Naylor lives with his mother, and has the chance to know his father in a business trip. When the ambitious reporter Heather Holloway betrays Nick disclosing confidences he had in bed with her, his life turns upside-down. But Nick is good in what he does for the mortgage.
As a Vice President of the Academy of Tobacco Studies, a Washington tobacco lobby masquerading as research organization debunking the health risks of tobacco use, Nick Naylor, a born communicator, is the public face of the tobacco lobby. As the Academy is funded by big tobacco, Nick is able to use the "research" to spin the messages for tobacco and against anyone who is anti-tobacco. Calling themselves the M.O.D. (Merchants of Death) Squad, he often meets unofficially with his fellow lobbyists Polly Bailey and Bobby Jay Bliss, who represent alcohol and firearms respectively, to discuss mutual strategies. As the biggest problem Nick and the tobacco lobby faces is declining smoking rates among youth, Nick comes up with a campaign to re-glamorize smoking in movies, which has the stumbling blocks of the highly public smoking-related health issues faced by former Marlboro man, Lorne Lutch, and Vermont Senator Ortolan Finistirre who is pushing for mandatory poison labeling of tobacco products. Nick hopes he can use his communication skills and charm to spin what looks to be an expose by Washington Probe reporter Heather Holloway in his favor. Through all these machinations, Nick is trying to re-establish a relationship with his preteen son, Joey Naylor, who lives with his mother and new stepfather. Joey wants to understand what his father truly does for a living, while Nick wants to set a good example for Joey while still staying true to his own beliefs of what he does for a living.
Aaron Eckhart
Nick Naylor
Cameron Bright
Joey Naylor
Maria Bello
Polly Bailey
Joan Lunden
Joan Lunden
Eric Haberman
Robin Williger
Mary Jo Smith
Sue Maclean
Todd Louiso
Ron Goode
Jeff Witzke
Kidnapper
J.K. Simmons
BR
Marianne Muellerleile
Teacher
Alex Diaz
Kid #1
Jordan Garrett
Kid #2
Courtney Taylor Burness
Kid #3
Jordan Orr
Kid #4
David Koechner
Bobby Jay Bliss
Kim Dickens
Jill Naylor
Daniel Travis
Brad
William H. Macy
Senator Ortolan Finistirre
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