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Upon the death of his father in 1928, Jonas Cord Jr., who has thus far led a wild life, assumes control of the Cord business empire centered on a Nevada chemical company, that control despite the animosity that existed between father and son about business issues. With the exception of a few trusted people including his best friend, aging cowboy Nevada Smith, business manager "Mac" McAllister, and longtime butler Jedidiah, Jonas in turn trusts no one in his effort to take complete control of the business and his life, buying out other "friends", business associates and adversaries in his "I know best" attitude. In the process, he begins to diversify his business interests into areas which he either has an interest and/or believes will be industries of the immediate future, including aviation and the movie industry. The poor way he treats people extends to his personal life, including the many women closest to him, such as his stepmother, Rina Marlowe, who was his girlfriend before she married his father, and who would become his wife, Monica Winthrop, the daughter of a business associate. The question becomes if this life is sustainable for him, especially as people try to usurp him, and those he trusts may no longer be able to tolerate his behavior, which he may not be able to let go of in much of it stemming from issues ingrained into him when he was a child.
George Peppard plays a hard-driven industrialist more than a little reminiscent of Howard Hughes. While he builds airplanes, directs movies, and breaks hearts, his friends and lovers try to reach his human side--and find that its an uphill battle. The films title is a metaphor for self-promoting tycoons who perform quick financial takeovers, impose dictatorial controls for short-term profits, then move on to greener pastures.
George Peppard
Jonas Cord
Alan Ladd
Nevada Smith
Robert Cummings
Dan Pierce
Martha Hyer
Jennie Denton
Elizabeth Ashley
Monica Winthrop
Lew Ayres
'Mac' McAllister
Martin Balsam
Bernard B. Norman
Ralph Taeger
Buzz Dalton
Archie Moore
Jedediah
Leif Erickson
Jonas Cord Sr.
Carroll Baker
Rina Marlowe
Arthur Franz
Morrissey
Tom Tully
Amos Winthrop
Audrey Totter
Prostitute
Anthony Warde
Moroni
Charles Lane
Denby
Tom Lowell
David Woolf
John Conte
Ed Ellis
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